Dear President Obama
In Collaboration with Jessica Hische
For the Natural Resources Defense Council (NRDC)
SAWYER Agency partnered with designer and lettering artist Jessica Hische to develop Dear President Obama and Other World Leaders: The Oceans Are Dying, a visual advocacy campaign created for the Natural Resources Defense Council (NRDC).
The campaign was designed to raise awareness about ocean acidification and the growing threat that air pollution poses to marine ecosystems worldwide. Through a bold blend of typography, illustration, and data-driven storytelling, the piece translated urgent scientific research into a compelling public message.
Project Scope
SAWYER Agency collaborated closely with Jessica Hische and the NRDC team to shape and execute the visual direction of the campaign, including:
Translating complex environmental data into accessible visual messaging
Design development and layout refinement
Typography integration and hierarchy strategy
Visual storytelling alignment with advocacy objectives
Production-ready artwork preparation
Our role focused on ensuring scientific clarity while maintaining emotional resonance and visual impact.
