GRAMMY Museum Experience Prudential Center | Newark, NJ
8,200 SF Immersive Music Environment
SAWYER Agency led the design and experiential development of the GRAMMY Museum Experience at the Prudential Center in Newark, New Jersey, the first GRAMMY Museum presence in the Northeast.
Opened in October 2017, the 8,200-square-foot interactive museum celebrated the history, cultural impact, and award-winning legacy of the GRAMMY Awards while highlighting New Jersey’s influential music artists and industry pioneers.
Project Scope
SAWYER Agency developed the spatial experience and visual storytelling framework for the museum, including:
Immersive exhibition design
Environmental graphics and branded wayfinding
Interactive multimedia integration
Artifact display systems
Interpretive storytelling environments
Event and educational programming environments
