MOTOWN: The Sound of Young America
Curated by the GRAMMY Museum®
SAWYER Agency partnered on the design of MOTOWN: The Sound of Young America, an immersive exhibition celebrating the music, cultural impact, and political influence of Motown during the transformative 1960s era.
Curated by the GRAMMY Museum®, the exhibit honored Motown’s role not only as a musical powerhouse, but as a force that shaped American culture, identity, and social change.
Project Scope
SAWYER Agency led the experiential and environmental design of the exhibition, including:
Exhibition spatial design
Environmental graphics and interpretive storytelling
Artifact display integration
Multimedia and interview installations
Interactive performance-based experiences
Visitor engagement flow strategy
The goal was to create a dynamic environment that captured the energy, sophistication, and cultural momentum of the Motown movement.
