The All Seeing Eye: Blue Note Records Through the Lens of Francis Wolff

A new exhibit, curated by the Museum Collective with Blue Note Records, explores the legacy of Francis Wolff’s iconic photography. We were commissioned to design the exhibit, which highlights Wolff’s intimate, candid images captured during recording sessions and jazz club performances.

Wolff, who fled Nazi Germany in 1939, co-founded Blue Note Records with his childhood friend Alfred Lion. Over three decades, his distinctive photography not only documented jazz history but also defined the visual identity of Blue Note, now celebrated as works of art.

Project Scope

SAWYER Agency led the experiential and environmental design of the exhibition, including:

  • Exhibition spatial design

  • Environmental graphics and interpretive storytelling

  • Artifact display integration

  • Multimedia and interview installations

  • Interactive performance-based experiences


    The goal was to create a dynamic environment that captured the energy, sophistication, and cultural momentum of the Motown movement.

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