Historic
Paramount
Iceland

Originally opened in 1940 by the Zamboni family as an outdoor skating rink, the historic Paramount Iceland has been reimagined as LA Kings Iceland at Paramount.

A landmark in ice sports history, the rink is home to the original Model A Zamboni — the machine that transformed ice rink maintenance globally — and was once the training ground of Olympic gold medalist Peggy Fleming.

Our agency partnered with the LA Kings to lead the full rebrand of this iconic facility. Our scope included interior renovations and a comprehensive signage package, blending the rink’s storied past with a bold new identity aligned with the LA Kings brand.